e.l.f. Cosmetics Lash & Roll Mascara

What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.

Why you'll love it:

• Gives your lashes maximum curl and lift
• Double sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge and flake-resistant formula
• Vegan and cruelty-free

Get maximum curl and unbeatable lift-no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

About the Brand: Celebrating the beauty of every eye, lip and face is fundamental to e.l.f. It’s in the brand's name and inspires the company. e.l.f believes in a world where everyone can own their beauty, without compromise. All formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare products are also free from sulfates.