Anastasia Beverly Hills Blurring Serum Blush

A hydrating, soft-matte liquid blush with a radiant, blurred finish.

The innovative skin-loving formula, enriched with niacinamide and pomegranate peel extract, delivers buildable, vibrant color.

The gel-like texture grips to the skin, creating a flushed-from-within effect.

About the Brand: Anastasia Beverly Hills!!! Romanian-born beauty entrepreneur Anastasia Soare, launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company's first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate consumer audience. Soare was the first to introduce brow shaping, followed by a product line based on her patented Golden Ratio Eyebrow Shaping Method, and is widely credited for fueling the multimillion-dollar business that surrounds the category. Popularized through customer relationships with some of the world's most recognizable faces, the "brow revolution" she ignited has become a landmark contribution to beauty history.

In 2014, ABH debuted its new color makeup line on Instagram, cultivating a relationship with a community of customers focused on product education, artistry, and responsiveness in delivering the "ultimate polished look" for which the brand is known. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.