BLUR INDIA Darker Than My Ex'S Soul Kajal & Lipliner
Darker Than My Ex's Soul Kajal and Lip Liner delivers rich pigmentation with a long-stay formula. Enriched with shea butter, vitamin E, and coco oil, it ensures safe, all-day wear for eyes and lips. Ideal for creating bold kajal looks or quick smokey eyes without the need for eyeshadow.
Features:
- 2-in-1 richly pigmented kajal and lipliner
- Enriched with shea butter, vitamin E, and coco oil for nourishment
- Waterproof and smudgeproof
- Long-stay formula for all-day wear
- Perfect for bold kajal looks or quick smokey eyes
- Smooth application for easy use
- Safe for both eyes and lips
- Vegan and cruelty free
About the Brand: Blur India, born during the 2021 lockdown, was founded by Riya Pant to revolutionize the Indian beauty market. Recognizing the absence of homegrown brands catering to Gen Z with unique personalities and aesthetics, Riya set out to fill this gap with Blur. The brand's essence lies in combining high-quality formulas with a touch of humor. Each product range is adorned with a distinctive name, crafted with a story and thoughtful process, intended to add a touch of joy to your daily 30-minute grooming routine.
Since its inception in 2021 with just three members, Blur has swiftly grown into a team of over 50 across departments like operations, marketing, warehousing, and manufacturing. This expansion underscores the brand's dedication to laying a robust foundation and making a mark in the beauty industry.